Uniquely Crafted: The US$ 21.2 billion Bespoke Packaging Market Catering to Customization Trends by 2029

The growth of the global bespoke packaging market is being driven by the demand for specialised and environmentally friendly packaging solutions from a number of industries, including food and beverage, healthcare, personal care, and e-commerce.

The bespoke packaging industry is anticipated to rise from an estimated US$ 14 billion in 2022 to US$ 21.2 billion by 2029, expanding at a 6.1% CAGR over that time.

One of the key advancements in the bespoke packaging sector is the use of sustainable materials to reduce the environmental impact of packaging, such as paper, bioplastics, and recycled materials. A number of businesses are adding eco-friendly features like compostable and biodegradable packaging in an effort to appeal to consumers who are becoming more environmentally conscious.

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Another trend is the rise in custom packaging made using digital printing and customisation methods like 3D printing and laser engraving. These strategies enable companies to stand out on store shelves and provide consumers with an unboxing experience that is more enjoyable and memorable.

The food and beverages industry is one of the major end-users of bespoke packaging, as it requires packaging that can protect the product and maintain its freshness, while also being visually appealing and easy to use. The healthcare and personal care industries also rely on bespoke packaging to convey the quality and safety of their products.

The e-commerce sector is also a significant contributor to the growth of the bespoke packaging market, as it requires packaging that can withstand the rigors of shipping and handling, while also providing an attractive unboxing experience for customers. Many e-commerce retailers are turning to bespoke packaging to differentiate themselves from their competitors and build brand loyalty.

Competitive Landscape

Major players across global bespoke packaging market are focusing upon offering explicitly designed packaging solutions to various end user industries by collaborating with industry leaders:-

In March 2021, WestRock designed an innovative paperboard multipack for Heinz UK to remove single-use plastic from supermarket shelves.

In September 2020, DS Smith Plc partnered with Solarenn Cooperative to develop a customized packaging made up of 100% cardboard with maximum flexibility and visibility of the product.

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Key Players:

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Global Bespoke Packaging Market by Category

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