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35 TikTok Products You Probably Haven’t Heard Of Yet

Oct 09, 2023

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed collects a share of sales and/or other compensation from the links on this page.

Thanks to this glow-in-the-dark Fire Stick case, you'll never lose the remote during a Netflix marathon again.

BuzzFeed Staff

Promising review: "I hate changing out the liner on my shower because it meant I had to remove the curtain too. Not any more! I saw this set of hooks in a TikTok review. Now I can swap out the liner with ease. The hooks also slide on the curtain rod very easily, no tugging." —Christina

Get a set of 12 from Amazon for $7.99 (available in 10 colors).

Promising review: "My daughter found this on TikTok — she knew I was looking for something like this so I gave it a go. It actually works. The material is a bit weird and it takes some getting used to — just because it is NOT a blanket, but it works. The current temp here in Texas has been and will be 100+ with humidity probably forever ... this will definitely help keep you cool at night. I assume alien technology at this point but eh, I'll take it." —Tehru

Get it from Amazon for $24.99+ (available in eight colors and five sizes).

Check out a TikTok of the SoCozy Curl Spray in action. This is designed to work on all hair types, with reviewers with 2a–4c curls swearing by it!

Promising review: "Amazing!! I had NO idea that my frizzy-haired little girl had beautiful curls. I went down an Instagram rabbit hole and saw a similar girl show how her frizz was curls. I ordered this!! My mind has been blown!! This has changed our lives. It smells so good! It is easy to use and air dry. Before my daughter woke up with terrible bed head that looked like this! Now it is gorgeous soft curls. We will definitely buy again and tell everyone about this product!!" —Amazon Customer

Get it from Amazon for $7.99.

Check out a TikTok of the glow-in-the-dark case in action.

Promising review: "It's a thin silicone case that slips right on and has holes for all buttons and the microphone in the right places. It also has raised dots on the back to make it easy to grip. With the easy to see color, I no longer lose my remote in the couch cushions. Highly recommend." —S. Mizrahi

Get it from Amazon for $6.99+ (available in four colors).

Check out a TikTok of the matcha stick in action. Cocokind is a San Francisco-based, woman-founded small business that specializes in botanical-forward skincare with an emphasis on both physical and mental health.

Promising review: "This is my first time using the MyMatcha stick and I looovvveee it! I have it on me pretty much all the time so I can dab a little bit on my dry spots as I need to. It softens up my dry areas and even decreases the swelling of my acne! I've used it as a moisture stick, an acne anti-inflammatory, and even a fly-away tamer. It's a great multitasking product." —alizza d.

Get it from Amazon for $8.95 or Cocokind for $9.

Sets come with a flat sheet, fitted sheet, and two pillowcases (with only one pillowcase included in the Twin size).

Promising review: "These are the real deal!! I found them from a TikTok and my husband actually said after the first night, 'Let's just replace all of our sheets with these, they’re so comfortable!' It's a beautiful blue and white pattern. They wash well and breathe at night — I am always hot but these stayed cool. Definitely buying more!" —Julia Monroe

Get it from Amazon for $39.97+ (available in sizes Twin—California King and 41 colors).

These come with a wireless charging case that provides up to 14 hours of charge (with the earbuds able to play for four-plus hours with each full charge).

Promising review: "Best decision! These are the greatest headphones ever! I saw them on TikTok months ago and added them to my wishlist. I got a new phone that doesn't have the headphone port so I decided it was time to finally buy them. They are amazing and I probably won't ever take them out of my ears! 😂" —Katlyn D Arnold

Get it from Amazon $22.09+ (get this price by clipping the 15% off coupon; available in five colors).

Promising review: "Like everyone else, I stumbled upon this product because of a TikTok I saw. Setup was extremely easy and I'm pleased to say that my Teams green light is on all the time now. Workers of the world, unite." —Amazon Customer

Get it from Amazon for $29.99 (available in six styles).

Promising review: "Saw these on a TikTok video and took a chance. I ordered three for different family members and boy am I glad I did! This product is fantastic! It does exactly what it says it will do. The brush is phenomenal in cleaning out the little grates on the speakers of my phone and AirPods. There is a picker that you can use to get big chunky ear wax out of your ear pieces and the long skinny wand thing reaches down into my charging case and gets all the junk out of there. This is a win-win-win!" —JMilwaukee

Get it from Amazon for $8.99+ (available in two colors).

Promising review: "I bought this on a whim when I saw someone review it on TikTok. After using it several times over the course of a week, I immediately noticed the difference in the color of my teeth. I'm a smoker and a heavy coffee drinker. I'm finding that this product will be a lifesaver in terms of what my smile looks like. I would definitely recommend!!" —Mully

Get a two-pack from Amazon for $16.99 (clip the $3 off coupon on the product page for this price).

Our family recently unearthed this because beloved To All The Boys I've Loved Before author Jenny Han mentioned that it was her secret to delicious popcorn, and it may have just wrecked me for other at-home popcorn for the rest of my life. It genuinely tastes just as salty and buttery and savory as fresh movie theater popcorn. I inhaled it so fast that every single one of my organs lit up in mild alarm.

Promising review: "I am a person who will make myself sick eating buckets of popcorn (I have no self control). This has by far been my favorite 'TikTok made me buy' item. My at-home popcorn is now my favorite thing to make and I don't need to go the theater for popcorn. Very much worth the purchase and this will last me such a long time." —S Martinez

Get it from Amazon for $9.89 (available in two other flavors).

Promising review: "I had no idea that cleaning a Keurig was a thing. I bought these because I saw them on TikTok, believe it or not. I wanted to give it a go because my Keurig isn't that old and I didn't think it would do anything. IT WORKS SO WELL! My Keurig wasn't as nasty as some I’ve seen, lucky. I would highly recommend, keeps everything running correctly and clean." —Lauren

Get a set of six from Amazon for $9.95.

StoveShelf is a US-based small business that specializes in stove shelves for various sizes of stoves.

Check out a Tiktok of the StoveShelf in action.

Promising review: "There was no set up...Take it out of the box and place it on the stove. The magnets are very strong keeping the shelf fixed in place. The magnets are raised allowing air flow underneath preventing the shelf from heating up. Sizing was perfect. I love it!" —Amazon Customer

Get it from Amazon for $39.99 (available in three sizes and in five finishes).

Promising review: "I absolutely love this product. I saw it on TikTok and figured I would give it a try. My grandmother passed away almost eight years ago, and she left me her first engagement ring in her will. I have tried so many jewelry cleaners, toothpaste and toothbrush, you name it, tried everything except for sending it away to get cleaned. I ordered the Diamond Dazzle Stik on Thursday and it arrived the following Saturday, fast shipping! Today is Sunday and I cleaned my ring with the Diamond Dazzle Stik. My ring is just as shiny as it was when my grandfather bought it for my grandmother many many years ago. I will definitely use this Diamond Dazzle Stik on all my jewelry. Highly recommended!" —Heather

Get it from Amazon for $8.05.

Check out a TikTok of the portable fan in action.

Promising review: "I like everything, it's amazing. It's charged with a USB cord, which is the best — you don't waste batteries — and the power is wonderful. I’ve got quite a few fans that never work like this but I’m so happy I found this from someone on TikTok. I truly recommend this little fan, it's almost like a little air conditioner." —kristendayna hopkins hopkins

Get it from Amazon for $41.99.

Check out a TikTok of the Wonder Hangers in action.

Promising review: "These are so clever and versatile! I live in an old house with tiny closets so I have to get creative. These are great because they can be used hanging horizontally or vertically. I also found they work great for hanging camisoles and tank tops. I can see what I have and take just the one I need!" —Therese Van Heuveln

Get a 10-pack from Amazon for $13.99 (available in three colors and four pack sizes).

Promising review: "I bought this because of a TikTok video. Super cool and now nobody has to ask me if the dishes are clean or not." —D. Washington

Get it from Amazon for $7.99 (available in five styles).

Check out a TikTok of the laundry spray in action.

Puracy is a Texas-based, family-owned small business specializing in plant-based, chemical-free, hypoallergenic home products, with a donation made to local families in need with a portion of every purchase.

Psst — this spray also does a number on all those other miscellaneous stains in your life, like wine, coffee, soy sauce, makeup, and period blood! I recently bought this to test it for myself, and can attest to how well it works to get period blood out even after you've tried something else. I stained a pair of beloved bright-blue bike shorts in my sleep and tried to get it out with soap and water, but the stain was still there when it came out of the wash. I treated it with this, stuck it back in the wash, and BOOM, it's like it never happened (I panicked before I could get a before and after, please forgive me, laundry gods).

Promising review: "For whatever reason, I am ALWAYS spilling things on my shirts and I cook every night (sometimes I remember the apron, sometimes I don't). My clothes are a mess by the end of the day. I'm not proud of it, but there it is. I have tried EVERYTHING there is to remove stains and this is the absolute BEST thing out there. (There is simply not a major stain remover that I have not tried.) The only thing close is a long pre-soak (I mean like six hours) in Oxyclean. With Puracy, you get the best result by doing it well in advance, but for me that is another plus because I would far rather spray them when I put them in the hamper than do it all at once just before I do the laundry. It seems to get everything out and I've never had any trouble with damaged fabric. I don't really review very much, but this is seriously outstanding." —NYC Buyer

Get it from Amazon for $7.49.

It's also a lot more cost-effective and environmentally friendly than wine wands or other competitors — a single bottle of this can be used to treat up to 55 glasses of wine, as opposed to wands that can only do a few glasses each before they get tossed. Drop It recommends 1–2 drops for each glass of white wine, 2–3 for a glass of red, and 7–9 if you're treating the whole bottle at once. Once it's in the glass, swirl lightly for 20 seconds, and you should be raring to go!

Promising review: "I ordered this product after seeing it on TikTok with further investigation. And I must say it does work. I love sweet wine but will always get a headache the next morning (one glass). After using I did not have one the next morning 😊." —Theresa B.

Get it from Amazon for $11.99 (get this price by clipping the $3 off coupon on the product page).

Promising review: "So, yes, TikTok made me buy this, but so far I really like it. It's obviously very adorable and offers a charming spot to keep my keys that works with my entryway. I'm really surprised by how strong the hold is for such a small object — I carry my car fob and a few keys and so far it's holding strong. I hung it with Command strips to avoid any potential damage to the wall and I will say make sure it's level as the hold is not so good on an angle (but that was from the original in-hand testing). Definitely recommend and for the price, I'm very tempted to get one for my at-work office." —D. Carter

Get it from Amazon for $7.98.

Ridha 3D Printing is a family-run, Michigan-based Etsy shop established in 2021 that specializes in 3D-printed gadgets and toys.

Check out a TikTok of the wearable chopsticks in action.

Promising review: "Perfect for why I wanted it. Now I can game on my PC and eat snacks without getting my mouse and keyboard dirty! Thank you, such an amazing invention. 😊" —Leilani Calderon

Get it from Ridha 3D Printing on Etsy for $4.50 (available in 14 colors).

Check out a TikTok of the corer in action.

Promising review: "This thing is great. Very sturdy. Works amazingly well. I bought this because I had 1 1/2 bushels of apples I needed to core to make apple butter. Did the job in no time at all with this gadget. Much less waste than cutting around the core and in 99+% of the apples it removed the entire core and seeds without me having to do touch-ups with a paring knife. I highly recommend this tool and will be buying more of them to give as gifts for friends who enjoy the culinary arts." —James Miller

Get it from Amazon for $8.99+ (available in 17 colors).

Check out a TikTok of the pill crusher and grinder in action.

Promising review: "I can't swallow pills (effects of GERD) so pill crushing has been a mess and a pain. This little gadget is quick, easy and keeps the process tidy. Made of sturdy plastic, it's lightweight and compact and does the job beautifully! Highly recommend!" —Stephanie

Get it from Amazon for $9.51.

Check out a TikTok of the light switch blocker in action.

SoCal3D is a California-based Etsy shop established in 2020 that specializes in 3D-printed home goods.

Promising review: "I love it when the TikTok algorithm makes me buy something useful! These are perfect. My husband is obsessed with Hue lights so all of our switches are in the on position with tape on them. These are easy to install and way better than tape! Shipped in a couple of days. I was prepared for at least 3 weeks. Will buy again! Thanks!!" —Sara Martin

Get a two-pack from SoCal3D on Etsy for $4.99.

Check out a TikTok of the condiment fork in action.

Promising review: "Great kitchen item. Forks are great to get pickles out of the jar, but if you have kids/lazy people (lol) you know that dirty hands are going into that jar. 😉 This has really prevented that from happening. It comes with two different rings to fit whatever size jar, a stabber holder, and a stabbing stick." —Amazon Customer

Get it from Amazon for $8.99.

Wad-Free is a small business established in 2020 after the founder Cyndi Bray self-taught computer-aided design to create the pads.

Promising review: "THIS ACTUALLY WORKS!!!! I saw a TikTok about these and decided to order. Sheets balling all up in the washer and dryer has been a pet peeve of mine for forever. I was super skeptical of these, but I tried it, and it works as advertised! It's a little on the expensive side IMO, and that's kinda holding me back from purchasing a second set, but they really do work." —StrangerThings

Get a set of two from Amazon for $19.99.

Check out a TikTok of the portable Apple Watch charger in action.

Promising review: "First off, stop reading this review and go buy it. For the price, this little device is amazing for camping or traveling. Yes there are other options to charge your watch, but those involve the cable attached to a power brick. This cuts out the cable necessity, so you can charge directly on the device — PLUS, it also works as a charger for your phone. You’ll just need to buy a separate USB-C to Lightning or Type C to Type C, if you have Android. Anyways, the build quality is great and is very lightweight. Do yourself a favor and go buy it." —Lenix.

Get it from Amazon for $14.44 (available in three colors).

Check out a TikTok of the Vimhue running hats in action.

Vimhue is an Arizona-based, woman-owned small business that specializes in uniquely engineered running hats.

Promising review: "Love this hat so much! I already ordered another one in a different color for myself and one for a friend! I live in Texas near the Gulf and it's summer — really humid and really hot. I walk 3 to 4 miles outside most days and I’d been wishing for a hat that allowed for a high ponytail so I could keep my hair off my neck to not get as hot/sweaty. Decided to Google it and found this and was thrilled! The X straps are easy to adjust and it fits great and is breathable. And it's super cute!" —mlp06h

Get it from Vimhue on Etsy for $29 (available in 17 colors and multiple styles).

Tidywrap is a small business established in 2022 that specializes in adhesive cord organizers. Note: these are meant for use on appliances only; the adhesive is removable, but may harm paint or wallpaper upon removal.

Check out a TikTok of the cord organizer in action.

Promising review: "I got this for my minimalist husband who hates getting 'things' for gifts, almost as much as he hates clutter. He was practically giddy after we installed several of these on various kitchen appliances. It's not just storage — but moving the appliance around from its storage location to the countertop is a nicer experience. He was seriously swinging around a food processor with one hand saying 'this is so much neater!' To each their own I suppose. For us normies, it does exactly what it's supposed to. Easy to stick on, I like that it holds the plug neatly as well. I would love if it came in white, but the gray is a nice neutral." —Elizabeth L.

Get a two-pack from Amazon for $19.99 (available in two colors).

Check out a TikTok of the touch lamp in action.

Promising review: "I loveeee this little light. It's small, but it charges my phone and watch well. It also puts off some pretty bright light for something so small! Love it! Definitely recommend." —Tara

Get it from Amazon for $39.99 (available in two colors).

Check out a TikTok of the "Emergency Stain Rescue" in action.

The Hate Stains Co. is a small business that specializes in fast, powerful, and nontoxic stain removing products.

Promising review: "I've tried Shout wipes, stain removal pens, and all the other tricks in the book. This removes organic stains from sweat better than anything I've tried thus far. I followed the directions, got the fabric wet, sprayed it on, and left it to chill for an hour. When I came back, I was dumbfounded. I can't believe I didn't have this sooner, I'm about to buy a gallon!" —Mark Bogumil

Get it from Amazon for $7.95 (also available in packs of two or three, and with on-the-go wipes).

Promising review: "I bought these for our eldest son who recently got braces. Other brushes were irritating his gums, and I happened to see these on TikTok, so I thought what could it hurt. My son loves them — cleans his teeth, and no irritated gums. Will definitely be buying more in the future. Highly recommended." —Stina

Get a six-pack from Amazon for $9.99 (available in six color combos).

Promising review: "I saw this product on TikTok and had to get it! It eliminated our knife block and helped clear up our countertops. It fits perfectly in our drawer next to the smaller Joseph Joseph silverware holder. Absolutely love it." —TWald88

Get it from Amazon for $10.79+ (available in four colors).

Check out a TikTok of the car upholstery cleaner in action.

Promising review: "So I had a spot on my dash that I wanted to clean and grabbed this stuff because I figured my car could use some TLC over the years. Well, I went to clean one small part and ended up almost detailing the entire inside of both front and back driver and passenger side doors. It worked so well, so fast, and smelled so good that I couldn't stop. My car looks brand-new!" —Michael

Get it from Amazon for $9.99.

Reviews have been edited for length and/or clarity.

Promising review Promising review The current temp here in Texas has been and will be 100+ with humidity probably forever ... this will definitely help keep you cool at night. Promising review: I went down an Instagram rabbit hole and saw a similar girl show how her frizz was curls. I ordered this!! My mind has been blown!! It is easy to use and air dry Promising review: Promising review: It softens up my dry areas and even decreases the swelling of my acne! I've used it as a moisture stick, an acne anti-inflammatory, and even a fly-away tamer Promising review I found them from a TikTok and my husband actually said after the first night, 'Let's just replace all of our sheets with these, they’re so comfortable!' I am always hot but these stayed cool. Promising review: Promising review: Promising review: The brush is phenomenal in cleaning out the little grates on the speakers of my phone and AirPods. Promising review: I'm a smoker and a heavy coffee drinker. I'm finding that this product will be a lifesaver in terms of what my smile looks like. . It genuinely tastes just as salty and buttery and savory as fresh movie theater popcorn. Promising review: Promising review: IT WORKS SO WELL! I would highly recommend, keeps everything running correctly and clean Promising review: The magnets are very strong keeping the shelf fixed in place. Promising review: I saw it on TikTok and figured I would give it a try. My grandmother passed away almost eight years ago, and she left me her first engagement ring in her will. My ring is just as shiny as it was when my grandfather bought it for my grandmother many many years ago Promising review: Promising review: Promising review: like wine, coffee, soy sauce, makeup, and period blood! I treated it with this, stuck it back in the wash, and BOOM, it's like it never happened Promising review: I am ALWAYS spilling things on my shirts and I cook every night I have tried EVERYTHING there is to remove stains and this is the absolute BEST thing out there. It seems to get everything out and I've never had any trouble with damaged fabric. I don't really review very much, but this is seriously outstanding single bottle of this can be used to treat up to 55 glasses of wine 1–2 drops for each glass of white wine, 2–3 for a glass of red, and 7–9 if you're treating the whole bottle at once Promising review: Promising review: I'm really surprised by how strong the hold is for such a small object — I carry my car fob and a few keys and so far it's holding strong. Definitely recommend and for the price, I'm very tempted to get one for my at-work office Promising review Promising review: Did the job in no time at all with this gadget. Much less waste than cutting around the core and in 99+% of the apples it removed the entire core and seeds without me having to do touch-ups with a paring knife Promising review: Promising review: These are easy to install and way better than tape! Promising review you know that dirty hands are going into that jar. 😉 This has really prevented that from happening Promising review: Promising review: For the price, this little device is amazing for camping or traveling This cuts out the cable necessity, so you can charge directly on the device — PLUS, it also works as a charger for your phone Promising review I live in Texas near the Gulf and it's summer — really humid and really hot The X straps are easy to adjust and it fits great and is breathable. And it's super cute Promising review He was practically giddy after we installed several of these on various kitchen appliances Easy to stick on, I like that it holds the plug neatly as well. Promising review: Promising review: This removes organic stains from sweat better than anything I've tried thus far. I followed the directions, got the fabric wet, sprayed it on, and left it to chill for an hour. Promising review: My son loves them — cleans his teeth, and no irritated gums. Promising review: It eliminated our knife block and helped clear up our countertops. Promising review: It worked so well, so fast, and smelled so good that I couldn't stop